We love it when hospitality insiders share tips with each other, so we couldn’t let you miss this great post from the Hospitality Marketing Blog:
Seven Secrets To Getting the Most Out of TripAdvisor
Author Madigan Pratt provides some fantastic tips. He emphasizes the importance of building a strategy, not just for sites like TripAdvisor, but for marketing your hotel in general. Madigan advises, “Set specific goals, marshal your resources, measure and report performance and adjust where necessary to succeed. It’s basic hospitality marketing.”
His #1 and #2 recommendations? Take the Customer’s Perspective and Listen To Your Customers & Take Action.
Visit the Hospitality Marketing Blog now to read all of Madigan’s helpful advice. Think of it as your marketing deed of the day!
Front desk at the Hard Rock Hotel, courtesy of Flickr member drustar
