TripAdvisor's new CMO, Barbara Messing
At TripAdvisor, we’re proud of the people behind the brand. And today, we’re very pleased to announce our new chief marketing officer, Barbara Messing. Barbara will lead the global marketing efforts here at TripAdvisor, as we continue to expand our global footprint as the world’s largest travel site. Barbara is sure to be busy as she leads all of our brand’s consumer marketing activities, including brand development and experience, customer relationship marketing, public relations, search engine marketing, traffic acquisition, and mobile partnerships.
A veteran of the travel industry, Barbara spent nine years at Hotwire (also part of the Expedia, Inc. family) before joining the TripAdvisor team, where she served in a number of leadership roles, most recently as vice president and general manager of Travel Ticker. Before joining Hotwire in 2002, Barbara was a product director at Keen.com and a segment producer at The Travel Channel. She also holds an undergraduate degree from Northwestern University and a J.D. from Stanford University.
We’re excited to have you on board, Barbara. Welcome to TripAdvisor!
3 Comments
Welcome, Barbara. Here’s a question for you: I got an email from TA announcing that I’ve received a photo album offer from Shutterfly in return for posting a review. Great! Except I practice good computer hygiene, so I won’t click on any link in the email until I know whether it’s a bona-fide offer or it’s phishing. Navigating to the TA contacts link where one can actually post an email query to the staff is damn-near impossible, but I found it, and asked the question. Have not gotten an answer in a week. Clearly management wants TA to run on auto-pilot because real people cost $ … but a better response than that is really necessary. Thanks.
Hi George – Thanks for your message, and sorry for any delay in response. I’ve checked in on this, and was informed that the team responded to your email regarding the Shutterfly album today (it is a real offer!). Please let us know if you didn’t receive this message. Thanks!
That is most excellent, thank you. I only wish the offer hadn’t expired on June 28
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14 Trackbacks/Pingbacks
[...] Raimondi, VP Marketing, SurveyMonkey Amy Chang, Head of Global Product, Ads Measurement, Google Barbara Messing, CMO, Tripadvisor Caterina Fake, Founder, Pinwheel; cofounder, Flickr and Hunch Carolyn Everson, [...]
[...] Raimondi, VP Marketing, SurveyMonkey Amy Chang, Head of Global Product, Ads Measurement, Google Barbara Messing, CMO, Tripadvisor Caterina Fake, Founder, Pinwheel; cofounder, Flickr and Hunch Carolyn Everson, [...]
[...] Raimondi, VP Marketing, SurveyMonkey Amy Chang, Head of Global Product, Ads Measurement, Google Barbara Messing, CMO, Tripadvisor Caterina Fake, Founder, Pinwheel; cofounder, Flickr and Hunch Carolyn Everson, [...]
[...] Raimondi, VP Marketing, SurveyMonkey Amy Chang, Head of Global Product, Ads Measurement, Google Barbara Messing, CMO, Tripadvisor Caterina Fake, Founder, Pinwheel; cofounder, Flickr and Hunch Carolyn Everson, [...]
[...] Raimondi, VP Marketing, SurveyMonkey Amy Chang, Head of Global Product, Ads Measurement, Google Barbara Messing, CMO, Tripadvisor Caterina Fake, Founder, Pinwheel; cofounder, Flickr and Hunch Carolyn Everson, [...]
[...] Raimondi, VP Marketing, SurveyMonkey Amy Chang, Head of Global Product, Ads Measurement, Google Barbara Messing, CMO, Tripadvisor Caterina Fake, Founder, Pinwheel; cofounder, Flickr and Hunch Carolyn Everson, [...]
[...] Raimondi, VP Marketing, SurveyMonkeyAmy Chang, Head of Global Product, Ads Measurement, GoogleBarbara Messing, CMO, TripadvisorCaterina Fake, Founder, Pinwheel; cofounder, Flickr and HunchCarolyn Everson, VP, [...]
[...] Raimondi, VP Marketing, SurveyMonkey Amy Chang, Head of Global Product, Ads Measurement, Google Barbara Messing, CMO, Tripadvisor Caterina Fake, Founder, Pinwheel; cofounder, Flickr and Hunch Carolyn Everson, [...]
[...] Raimondi, VP Marketing, SurveyMonkey Amy Chang, Head of Global Product, Ads Measurement, Google Barbara Messing, CMO, Tripadvisor Caterina Fake, Founder, Pinwheel; cofounder, Flickr and Hunch Carolyn Everson, [...]
[...] Raimondi, VP Marketing, SurveyMonkey Amy Chang, Head of Global Product, Ads Measurement, Google Barbara Messing, CMO, Tripadvisor Caterina Fake, Founder, Pinwheel; cofounder, Flickr and Hunch Carolyn Everson, [...]
[...] Raimondi, VP Marketing, SurveyMonkeyAmy Chang, Head of Global Product, Ads Measurement, GoogleBarbara Messing, CMO, TripadvisorCaterina Fake, Founder, Pinwheel; cofounder, Flickr and HunchCarolyn Everson, VP, [...]
[...] Raimondi, VP Marketing, SurveyMonkey Amy Chang, Head of Global Product, Ads Measurement, Google Barbara Messing, CMO, Tripadvisor Caterina Fake, Founder, Pinwheel; cofounder, Flickr and Hunch Carolyn Everson, [...]
[...] Raimondi, VP Marketing, SurveyMonkeyAmy Chang, Head of Global Product, Ads Measurement, GoogleBarbara Messing, CMO, TripadvisorCaterina Fake, Founder, Pinwheel; cofounder, Flickr and HunchCarolyn Everson, VP, [...]
[...] Raimondi, VP Marketing, SurveyMonkey Amy Chang, Head of Global Product, Ads Measurement, Google Barbara Messing, CMO, Tripadvisor Caterina Fake, Founder, Pinwheel; cofounder, Flickr and Hunch Carolyn Everson, [...]